{"product_id":"user-centered-translation-paperback-softback","title":"User-Centered Translation - Paperback \/ softback","description":"\u003cp\u003eTranslators want to take their readers into account, but traditional translation theory does not offer much advice on how to do that. \u003ci\u003eUser-Centered Translation\u003c\/i\u003e (UCT) offers practical tools and methods to help empower translators to act for their readers. This book will help readers to:\u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eCreate mental models such as personas;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eTest translations with usability testing methods;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eCarry out reception research.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eIncluding assignments, case studies and real-life scenarios ranging from the translation of user instructions and EU texts to literary and audiovisual translation, this is an essential guide for students, translators and researchers.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45546460479726,"sku":"9781138795501","price":80.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138795501.jpg?v=1720234443","url":"https:\/\/bookland.com.au\/products\/user-centered-translation-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}