{"product_id":"understanding-the-older-consumer-paperback-softback","title":"Understanding the Older Consumer - Paperback \/ softback","description":"\u003cp\u003eIn \u003cem\u003eUnderstanding the Older Consumer\u003c\/em\u003e, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force.\u003cbr\u003e In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. \u003cem\u003eUnderstanding the Older Consumer\u003c\/em\u003e provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45565751656686,"sku":"9780415186445","price":74.39,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780415186445.jpg?v=1720684348","url":"https:\/\/bookland.com.au\/products\/understanding-the-older-consumer-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}