{"product_id":"understanding-consumer-decision-making-paperback-softback","title":"Understanding Consumer Decision Making - Paperback \/ softback","description":"\u003cp\u003eThe goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach. \u003cbr\u003e\u003cbr\u003e This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45546710008046,"sku":"9780805817317","price":129.6,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780805817317_261f84b3-09b7-4145-aba7-71cbc792c2b2.jpg?v=1720238416","url":"https:\/\/bookland.com.au\/products\/understanding-consumer-decision-making-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}