{"product_id":"understanding-china-through-big-data","title":"Understanding China through Big Data","description":"\u003cp\u003eChen, He and Yan present a range of applications of multiple-source big data to core areas of contemporary sociology, demonstrating how a theory-guided approach to macrosociology can help to understand social change in China, especially where traditional approaches are limited by constrained and biased data.\u003c\/p\u003e\u003cp\u003eIn each chapter of the book, the authors highlight an application of theory-guided macrosociology that has the potential to reinvigorate an ambitious, open-minded and bold approach to sociological research. These include social stratification, social networks, medical care, and online behaviours among many others. This research approach focuses on macro-level social process and phenomena by using quantitative models to statistically test for associations and causalities suggested by a clearly hypothesised social theory. By deploying theory-oriented macrosociology where it can best assure macro-level robustness and reliability, big data applications can be more relevant to and guided by social theory. \u003c\/p\u003e\u003cp\u003eAn essential read for sociologists with an interest in quantitative and macro-scale research methods, which also provides fascinating insights into Chinese society as a demonstration of the utility of its methodology.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45589282291950,"sku":"9780367758264","price":252.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780367758264_c48af4bf-d512-4941-81c3-c7ecb6fa5e4f.jpg?v=1721221170","url":"https:\/\/bookland.com.au\/products\/understanding-china-through-big-data","provider":"Book Land AU","version":"1.0","type":"link"}