{"product_id":"ujjivan","title":"Ujjivan","description":"\u003cp\u003eThree decades of being a banker afforded Samit Ghosh a ringside view of the biggest vulnerability of India's financial sector-its failure to ensure true financial inclusion. This became the impetus for Ghosh's second innings as the creator of Ujjivan, a pioneering venture to bring financial services to the urban poor.  Since 2005, when it opened its doors for business, Ujjivan has seen rapid growth. Starting off as a microfinance organization that gave small,\n\u003cbr\u003eunsecured loans to poor businesswomen, Ujjivan gradually expanded to offer agricultural, education, home-improvement, home-purchase, and livestock loans. Today, Ujjivan is a small finance bank. Its\n\u003cbr\u003eburgeoning customer base and robust balance sheet are resounding proof that lending to the poor can be a good business, making it a shining example of conscious capitalism done right. Read Ujjivan: Transforming with Technology for a behind-the scenes look at how Ujjivan is chasing its credo-building a better life for those left behind.\u003c\/p\u003e","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":46058445766894,"sku":"9780199482986","price":43.61,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780199482986.jpg?v=1736475828","url":"https:\/\/bookland.com.au\/products\/ujjivan","provider":"Book Land AU","version":"1.0","type":"link"}