{"product_id":"tv-writing-on-demand","title":"TV Writing On Demand","description":"\u003cp\u003e\u003cem\u003eTV Writing On Demand: Creating Great Content in the Digital Era\u003c\/em\u003e takes a deep dive into writing for today’s audiences, against the backdrop of a rapidly evolving TV ecosystem. Amazon, Hulu and Netflix were just the beginning. The proliferation of everything digital has led to an ever-expanding array of the most authentic and engaging programming that we’ve ever seen. No longer is there a distinction between broadcast, cable and streaming. It’s all \u003ci\u003econtent\u003c\/i\u003e. Regardless of what new platforms and channels will emerge in the coming years, for creators and writers, the future of entertainment has never looked brighter.\u003c\/p\u003e\u003cp\u003eThis book goes beyond an analysis of what makes great programming work. It is a master course in the creation of entertainment that does more than meet the standards of modern audiences—it challenges their expectations. Among other essentials, readers will discover how to:\u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003e \u003cstrong\u003eSatisfy the binge viewer\u003c\/strong\u003e: analysis of the new genres, trends and how to make smart initial decisions for strong, sustainable story. Plus, learn from the rebel who reinvented an entire format.\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003e \u003cstrong\u003eDevelop iconic characters\u003c\/strong\u003e: how to foster audience alignment and allegiance, from empathy and dialogue to throwing characters off their game, all through the lens of authenticity and relatability.\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003e \u003cstrong\u003eCreate a lasting, meaningful career in the evolving TV marketplace\u003c\/strong\u003e: how to overcome trips, traps and tropes, the pros and cons of I.P.; use the Show Bible as a sales tool and make the most of the plethora of new opportunities out there.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eA companion website offers additional content including script excerpts, show bible samples, interviews with television content creators, and more.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45541634572526,"sku":"9781138705715","price":62.39,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138705715.jpg?v=1720113105","url":"https:\/\/bookland.com.au\/products\/tv-writing-on-demand","provider":"Book Land AU","version":"1.0","type":"link"}