{"product_id":"tv-commercials-how-to-make-them","title":"TV Commercials: How to Make Them","description":"\u003cp\u003eUnderstanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer\/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44520504852718,"sku":"9781138131361","price":227.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138131361.jpg?v=1702036532","url":"https:\/\/bookland.com.au\/products\/tv-commercials-how-to-make-them","provider":"Book Land AU","version":"1.0","type":"link"}