{"product_id":"transcultural-marketing-hardback","title":"Transcultural Marketing - Hardback","description":"\u003cp\u003eBecause American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44575021007086,"sku":"9780765642998","price":196.35,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780765642998.jpg?v=1704391143","url":"https:\/\/bookland.com.au\/products\/transcultural-marketing-hardback","provider":"Book Land AU","version":"1.0","type":"link"}