{"product_id":"toyota-s-global-marketing-strategy","title":"Toyota’s Global Marketing Strategy","description":"\u003cp\u003eThere are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing strategy. Authored by former Toyota marketing executives, this is the first book of its kind to detail how Toyota’s thinking habits go beyond the shop floor and influence and guide Toyota’s marketing function.\u003c\/p\u003e\u003cp\u003eToyota has expanded from a venture enterprise to one of the biggest global enterprises because of its innovative mindset (Toyota thinking habits) using Breakthrough Thinking, which supports a new philosophical approach to problem solving, turning 180 degrees away from conventional thinking.\u003c\/p\u003e\u003cp\u003eWritten by Toyota’s former executive managing director and founder of Breakthrough Thinking, \u003cb\u003eToyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen\u003c\/b\u003e:\u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eExplores Toyota’s \"Breakthrough Thinking\"\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eExamines how Toyota conducts information gathering.\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eIllustrates how Toyota builds and maintains its unique business culture\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eShows how Toyota \"goes to the customer\" and comprehensively studies how customers use their products\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eReveals Toyota’s cars have become some of the biggest selling models in the USA\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThe authors of this book explore Toyota thinking habits as well as Toyota’s global marketing strategy, which, since the 1980sa, has been expanding exponentially. The reader will understand the importance of thinking habits in the workplace and will know how to apply them using Toyota as the prime case study. \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45543011680494,"sku":"9781138059412","price":55.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138059412.jpg?v=1724908071","url":"https:\/\/bookland.com.au\/products\/toyota-s-global-marketing-strategy","provider":"Book Land AU","version":"1.0","type":"link"}