{"product_id":"tourism-marketing","title":"Tourism Marketing","description":"\u003cp\u003eTourism Marketing is a comprehensive textbook designed for the degree students of Hotel Management. The book explains what marketing is in the hospitality industry through examples, illustrations and cases.  This book begins by explaining tourism marketing and related concepts like Services Marketing and  Marketing Management. It all brings forth the challenges attached with the field. The book elaborates on the environment of tourism marketing, keeping\n\u003cbr\u003ein view the marketing mix. A seperate chapter includes market segmentation, targeting and positioning. The process of tourism marketing and the competitive marketing strategies are also elucidated.  The\n\u003cbr\u003etopics of demand forecasting, tourist behaviour and markets explain the dynamics of tourism marketing. Chapters on tourism product, distribution pricing, promotion and people elaborate strategies of promoting products and the various distribution channels. The later chapters conclude the book by discussing about the impact of technology on tourism marketing and the latest  developments in the field. The book would be very useful to hotel management students, and also to professionals in\n\u003cbr\u003eunderstanding the theoretical as well as practical application of the subject.\u003c\/p\u003e","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":44157073817838,"sku":"9780198066309","price":34.05,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780198066309.jpg?v=1706254181","url":"https:\/\/bookland.com.au\/products\/tourism-marketing","provider":"Book Land AU","version":"1.0","type":"link"}