{"product_id":"theres-no-business-thats-not-show-business","title":"There's No Business That's Not Show Business","description":"\u003cp\u003e Say goodbye to \"business as usual\"--to succeed today you need show business! \u003cbr\u003e\n\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\n\u003c\/p\u003e \u003cp\u003e How do you market in today's \"experience culture\"--as conventional advertising grows increasingly ineffective, and customers grow increasingly independent? Companies and brands from Altoids to Volkswagen have discovered the answer: bring show business into your business! \u003cbr\u003e\n\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\n\u003c\/p\u003e \u003cp\u003e \u003ci\u003eThere's No Business That's Not Show Business\u003c\/i\u003e demonstrates how to use \"show biz\" techniques to cut through the clutter, engage your customers personally, differentiate your product or brand--and create real, long--term value. \u003cbr\u003e\n\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\n\u003c\/p\u003e \u003cp\u003e These techniques can be adapted for any product, service, or market--consumer or B2B. You'll learn how to clearly identify strategic objectives and expected outcomes; target your high--value customers; ensure that \"show biz\" marketing promotes your core brand message; extend your impact via PR and CRM; and, above all, achieve quantifiable results. \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286786232558,"sku":"9780132704076","price":34.44,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/theres-no-business-thats-not-show-business","provider":"Book Land AU","version":"1.0","type":"link"}