{"product_id":"the-sales-book","title":"The Sales Book","description":"\u003cem\u003eThe Sales Book\u003c\/em\u003e picks out the top challenges that you are likely to face and shows you how to maximise your own performance and that of a sales team. Every challenge is broken down into user-friendly advice that follows a clear structure: \u003cul\u003e  \u003cli\u003eThe objectives of each section \u003c\/li\u003e  \u003cli\u003eAn overview of the main principles \u003c\/li\u003e  \u003cli\u003eWhat you need to do to achieve success \u003c\/li\u003e  \u003cli\u003eA speed-read checklist to help you remember key points \u003c\/li\u003e \u003c\/ul\u003e Whether you're looking for practical sales techniques or advice on how to build a sales strategy, this easy to use guide is a must-have for those involved in sales at any level.","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286491451630,"sku":"9780273792918","price":26.15,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/the-sales-book","provider":"Book Land AU","version":"1.0","type":"link"}