{"product_id":"the-genius-of-athletes","title":"The Genius of Athletes","description":"Elite endurance athletes - including runners, cyclists, and swimmers - know that success hinges as much on how they use their minds as on how well they've trained their bodies. Long before race day, they've developed a rich arsenal of cognitive strategies that they incorporate into their long-term training regimens to unlock peak performance, from effective goal-setting and ingenious habit forming techniques to developing resilience and increasing self-belief. And now a growing body of evidence is showing that these strategies can help the rest of us achieve whatever we set our minds to in sport and life.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eCombining cutting-edge science, illustrative stories from the world's top endurance athletes and practical instruction, \u003ci\u003eThe\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eGenius of Athletes\u003c\/i\u003e arms us with proven tools for reaching high and meeting our goals - whether it's running a marathon or any other personal or professional challenge.","brand":"Affirm Press","offers":[{"title":"Default Title","offer_id":45313280704750,"sku":"9781615196418","price":28.86,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781615196418.jpg?v=1716307061","url":"https:\/\/bookland.com.au\/products\/the-genius-of-athletes","provider":"Book Land AU","version":"1.0","type":"link"}