{"product_id":"the-ft-guide-to-the-gurus-strategy-the-top-20-strategic-thinkers-and-what-they-can-do-for-you","title":"The FT Guide to the Gurus: Strategy - The Top 20 Strategic Thinkers and What They Can Do For You","description":"\u003ci\u003e\u003c\/i\u003e\u003cp\u003e\u003ci\u003eClayton Christensen, Jim Collins, Malcolm Gladwell, Michael Porter, Kim and Mauborgne, Richard Rumelt... \u003c\/i\u003e\u003ci\u003eThese are just some of the gurus featured in this 20-minute speed-read on the biggest movers and shakers in strategic thinking.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eQuick, fun, self-contained… This is the perfect way to get a solid grounding into management literature without the backache.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe FT Guide to the Gurus: Strategy\u003c\/i\u003e is structured into four areas, each of which contains ideas from four to six pathbreaking strategy gurus:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eGoals and Objectives \u003c\/li\u003e\n \u003cli\u003eBusiness Strategy \u003c\/li\u003e\n \u003cli\u003eCorporate Strategy \u003c\/li\u003e\n \u003cli\u003eInnovation \u003c\/li\u003e\n \u003c\/ul\u003e\u003cp\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eLearn more about their big ideas and find out how they can change the way you do business today.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46287557689582,"sku":"9781292009292","price":6.93,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/the-ft-guide-to-the-gurus-strategy-the-top-20-strategic-thinkers-and-what-they-can-do-for-you","provider":"Book Land AU","version":"1.0","type":"link"}