{"product_id":"the-ft-essential-guide-to-writing-a-business-plan","title":"The FT Essential Guide to Writing a Business Plan","description":"\u003cp\u003eWhether you seek financial backing or board consent, this bestseller gives you the critical knowledge you need to get the go-ahead. Written by a seasoned practitioner with years of experience in both writing \u0026amp; evaluating business plans for funding, you'll formulate a coherent, consistent \u0026amp; convincing plan with your backer’s needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need.\u003c\/p\u003e \u003ch3\u003eSamples\u003c\/h3\u003e Preview \u003ca href=\"http:\/\/pearson.com.au\/media\/rkyperj5\/9781292085142.pdf\" target=\"_blank\"\u003esample pages from \u003cem\u003eThe FT Essential Guide to Writing a Business Plan\u003c\/em\u003e\u003c\/a\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286833123566,"sku":"9781292085142","price":37.5,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/the-ft-essential-guide-to-writing-a-business-plan","provider":"Book Land AU","version":"1.0","type":"link"}