{"product_id":"the-evolution-of-presidential-polling","title":"The Evolution of Presidential Polling","description":"\u003cp\u003eThe Evolution of Presidential Polling is a book about presidential power and autonomy. Since Roosevelt, virtually all presidents have employed private polls in some capacity. This book attempts to explain how presidential polling evolved from a rarely conducted secretive enterprise, to a commonplace event that is now considered an integral part of the presidency. Professor Eisinger contends that because presidents do not trust institutions such as Congress, the media and political parties - all of which also gauge public opinion - they opt to gain autonomy from these institutions by conducting private polls to be read and interpreted solely for themselves.\u003c\/p\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46646338519278,"sku":"9780521017008","price":41.87,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780521017008.jpg?v=1750153345","url":"https:\/\/bookland.com.au\/products\/the-evolution-of-presidential-polling","provider":"Book Land AU","version":"1.0","type":"link"}