{"product_id":"the-business-of-tourism-management","title":"The Business of Tourism Management","description":"\u003cp\u003eThis book \u003cb\u003e\u003ci\u003eequips students and future managers of tourism with both the business skills and an understanding of tourism\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e, \u003c\/i\u003ewhich will enhance their employment prospects within the dynamic industry.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Business of Tourism Management \u003c\/i\u003e(BOTM) provides an introduction to key aspects of tourism, and to the practice of managing a tourism business. It explores the functions of management within the world of tourism, showing how tourism as a business has evolved, how the tourism and travel industry is structured, and how tourism businesses operate within their political, economic and socio-cultural environments.\u003c\/p\u003e \u003cp\u003eWritten and contributed by leading academics and practitioners in the UK, Europeand Australia,\u003ci\u003eThe Business of Tourism Management \u003c\/i\u003eis ideal for both undergraduate and postgraduate students of tourism management. \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286676066542,"sku":"9780273688013","price":98.61,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/the-business-of-tourism-management","provider":"Book Land AU","version":"1.0","type":"link"}