{"product_id":"strategic-management-and-online-selling-hardback","title":"Strategic Management and Online Selling - Hardback","description":"\u003cp\u003eFocusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and\/or services that can be directly consumed via the world wide web, \u003cem\u003eStrategic Management and Online Selling\u003c\/em\u003e also covers immaterial products and online news information or home banking.\u003c\/p\u003e\u003cp\u003eConsidering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45565036626158,"sku":"9780415349949","price":260.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780415349949.jpg?v=1720674699","url":"https:\/\/bookland.com.au\/products\/strategic-management-and-online-selling-hardback","provider":"Book Land AU","version":"1.0","type":"link"}