{"product_id":"strategic-integrated-marketing-communications-hardback","title":"Strategic Integrated Marketing Communications - Hardback","description":"\u003cp\u003e• Provides a step-by-step guide to planning and developing an effective IMC campaign, making it suitable as core reading for a broad range of Marketing and Advertising modules.• New edition of a highly regarded textbook, with updated content, examples and cases, and an international approach.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44575543820526,"sku":"9780367770617","price":277.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780367770617_0e1aaa34-b9e7-4476-bee1-4641fdfdb756.jpg?v=1705716600","url":"https:\/\/bookland.com.au\/products\/strategic-integrated-marketing-communications-hardback","provider":"Book Land AU","version":"1.0","type":"link"}