{"product_id":"strategic-brand-management-global-edition-ebook","title":"Strategic Brand Management, Global Edition eBook","description":"For courses in brand management. \u003cbr\u003e\n \u003cbr\u003e\n Create profitable brand strategies by building, measuring, and managing brand equity \u003cbr\u003e\n \u003cbr\u003e\n \u003cstrong\u003e\u003cem\u003eStrategic Brand Management: Building, Measuring, and Managing Brand Equity\u003c\/em\u003e\u003c\/strong\u003e looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers. \u003cp\u003e\u003cstrong\u003eThe full text downloaded to your computer\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eWith eBooks you can:\u003c\/p\u003e \u003cul\u003e \u003cli\u003esearch for key concepts, words and phrases \u003c\/li\u003e\n \u003cli\u003emake highlights and notes as you study \u003c\/li\u003e\n \u003cli\u003eshare your notes with friends \u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eeBooks \u003c\/strong\u003eare downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. \u003c\/p\u003e \u003cp\u003eUpon purchase, you'll gain instant access to this eBook.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eTime limit\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe \u003cstrong\u003eeBooks\u003c\/strong\u003e products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46287875932398,"sku":"9781292314990","price":56.75,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/strategic-brand-management-global-edition-ebook","provider":"Book Land AU","version":"1.0","type":"link"}