{"product_id":"storytelling-and-market-research-hardback","title":"Storytelling and Market Research - Hardback","description":"\u003cp\u003eShowing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in.\u003c\/p\u003e\u003cp\u003eWhile demand for storytelling in marketing research reports and presentations has mushroomed in recent years, there can be confusion about what decision-makers mean by \"stories.\" Leading market research expert C. Frederic John eliminates this confusion by defining four specific types of story in the business arena, and providing a series of \"how-to\" guides for generating effective solutions when communicating learning and other information. This book is the first to emphasize the needs of the report reader or presentation audience.\u003c\/p\u003e\u003cp\u003eDrawing on examples from ancient and modern literature, drama, opera, and other arts, this book will help today’s (and tomorrow’s) market research professionals to thrive in a world demanding insights, real-world recommendations, and more relevant deliverables.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45601088241902,"sku":"9781032064871","price":227.2,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/storytelling-and-market-research-hardback","provider":"Book Land AU","version":"1.0","type":"link"}