{"product_id":"sports-publicity-hardback","title":"Sports Publicity - Hardback","description":"\u003cp\u003eEffective communications are essential for all sport organizations. In this fully revised and updated third edition of his ground-breaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator.\u003c\/p\u003e\u003cp\u003eFavorito outlines the history of sports communications, explores the most important professional themes, topics and issues, and highlights exciting opportunities for future development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as:\u003c\/p\u003e\u003cp\u003e· Digital and social media strategy\u003c\/p\u003e\u003cp\u003e· Crisis management\u003c\/p\u003e\u003cp\u003e· Creative writing\u003c\/p\u003e\u003cp\u003e· The value of audio storytelling\u003c\/p\u003e\u003cp\u003e· The role of communications in business.\u003c\/p\u003e\u003cp\u003eThis new edition includes more international cases and data, interviews, best practices, and expanded coverage of social media, gaming, eSports and technological developments in communications; discussion of key contemporary issues such as multicultural media relations and ‘athletes as brands’; and an emphasis on the importance of strategic planning. No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSports Publicity: A Practical Approach\u003c\/em\u003e is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills.\u003c\/p\u003e\u003cp\u003eThe author maintains a podcast of updated best practices, The CUSP Show, which is widely available, as well as a blog of best practices at joefavorito.com. Both of these resources make the perfect companion to this book.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45583128887534,"sku":"9780367440510","price":241.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780367440510.jpg?v=1721095079","url":"https:\/\/bookland.com.au\/products\/sports-publicity-hardback","provider":"Book Land AU","version":"1.0","type":"link"}