{"product_id":"spark-the","title":"Spark, The","description":"\u003cp\u003eIncludes interviews with Gail Rebuck (CEO of Penguin Random House), Sir John Hegarty (Founder of BBH) and Stuart Murphy (Director of Entertainment Channels atSky)\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eDef: \u003ci\u003eSpark (n) \u003c\/i\u003e- an elusive moment when a new idea strikes that has the potential to transform the way you do business. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eBig or small, new ideas are the lifeblood of all successful businesses. They are responsible for higher profits, quicker growth and game-changing innovations.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eBut how do you foster a creative culture, nurture new ideas and manage the people behind the electricity?\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Spark \u003c\/i\u003eanswers these questions and more, unravelling the mystique around business creativity and offering 10 practical steps to building an innovative team and becoming an inspiring creative leader.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286451769582,"sku":"9781292005287","price":29.73,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/spark-the","provider":"Book Land AU","version":"1.0","type":"link"}