{"product_id":"sourcebook-for-political-communication-research-paperback-softback","title":"Sourcebook for Political Communication Research - Paperback \/ softback","description":"\u003cp\u003eThe\u003cem\u003e Sourcebook for Political Communication Research\u003c\/em\u003e will offer scholars, students, researchers, and other interested readers a comprehensive source for state-of-the-art\/field research methods, measures, and analytical techniques in the field of political communication. \u003c\/p\u003e\u003cp\u003eThe need for this \u003cem\u003eSourcebook \u003c\/em\u003estems from recent innovations in political communication involving the use of advanced statistical techniques, innovative conceptual frameworks, the rise of digital media as both a means by which to disseminate and study political communication, and methods recently adapted from other disciplines, particularly psychology, sociology, and neuroscience. Chapters will have a social-scientific orientation and will explain new methodologies and measures applicable to questions regarding media, politics, and civic life. The\u003cem\u003e Sourcebook\u003c\/em\u003e covers the major analytical techniques used in political communication research, including surveys (both original data collections and secondary analyses), experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues. \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45564682961134,"sku":"9780415884976","price":129.6,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780415884976.jpg?v=1720670709","url":"https:\/\/bookland.com.au\/products\/sourcebook-for-political-communication-research-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}