{"product_id":"soft-edge-nat-hist-future-info-hardback","title":"Soft Edge:Nat Hist\u0026Future Info - Hardback","description":"\u003cp\u003e\u003cem\u003eThe Soft Edge\u003c\/em\u003e is a one-of-a-kind history of the information revolution. In his lucid and direct style, Paul Levinson, historian and philosopher of media and communications, gives us more than just a history of information technologies. \u003cem\u003eThe Soft Edge\u003c\/em\u003e is a book about theories on the evolution of technology, the effects that human choice has on this (r)evolution, and what's in store for us in the future.\u003c\/p\u003e\u003cp\u003ePaul Levinson's engaging voice guides us on a tour that explains how communications media have been responsible for major developments in history and for profound changes in our day-to-day lives. Levinson presents the intriguing argument that technology actually becomes more human. We see how information technologies are selected on the basis of how well they meet human needs. Why is email more like speech than print is? Why didn't the arrival of television destroy the radio? These and many more thought provoking questions are answered in \u003cem\u003eThe Soft Edge\u003c\/em\u003e.\u003c\/p\u003e\u003cp\u003eBoldly extending and deepening the pathways blazed by McLuhan, Paul Levinson has provided us with a brilliant and exciting study of life with our old media, our new media, and the media still to come.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45582938931438,"sku":"9780415157858","price":227.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780415157858.jpg?v=1721091902","url":"https:\/\/bookland.com.au\/products\/soft-edge-nat-hist-future-info-hardback","provider":"Book Land AU","version":"1.0","type":"link"}