{"product_id":"socratic-selling","title":"Socratic Selling","description":"\u003cp\u003e\u003cb\u003eBuild a relationship with your customers and close the sale more surely.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe Socratic approach respects the power of the customer. The customer has the need, the power, and the decision-making authority. \u003ci\u003eSocratic Selling\u003c\/i\u003e shows you how to access that power, to cooperate with it, and to make it work for you.\u003c\/p\u003e\u003cp\u003eInside you will discover how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOpen a sales dialogue dynamically, so that you and your customer go right to the heart of the matter \u003c\/li\u003e\n\u003cli\u003eGuide the dialogue through a discovery of needs and needed decisions \u003c\/li\u003e\n\u003cli\u003eNegotiate objections, and close effectively \u003c\/li\u003e\n\u003cli\u003eUncover the motivators that move sales to more predictable closure \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"McGrawHill","offers":[{"title":"Default Title","offer_id":46693340020974,"sku":"9781265780678","price":47.98,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781265780678_67509681-351d-4f1c-8214-53b181da5048.jpg?v=1760502422","url":"https:\/\/bookland.com.au\/products\/socratic-selling","provider":"Book Land AU","version":"1.0","type":"link"}