{"product_id":"social-motivations-for-codeswitching","title":"Social Motivations for Codeswitching","description":"\u003cp\u003eCodeswitching may be broadly defined as the use of two or more linguistic varieties in the same conversation.  Using data from multilingual African context, Carol Myers-Scotton advances a theoretical argument which aims at a general explanation of the motivations underlying the phenomenon.  She treats codeswitching as a type of skilled performance, not as the 'alternative strategy' of a person who cannot carry on a conversation in the language in which it\n\u003cbr\u003ebegan.  Speakers exploit the socio=psychological values associated with different linguistic varieties in a particular speech community: by switching codes speakers negotiate a change in social distance between\n\u003cbr\u003ethemselves and other participants in a conversation.  Switching between languages has much in common with making stylistic choices within the same language: it is as if bilingual and multilingual speakers have an additional style at their command when they engage in codeswitching.\u003c\/p\u003e","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":44156971745518,"sku":"9780198239239","price":123.93,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780198239239.jpg?v=1706251071","url":"https:\/\/bookland.com.au\/products\/social-motivations-for-codeswitching","provider":"Book Land AU","version":"1.0","type":"link"}