{"product_id":"social-media-marketing","title":"Social Media Marketing","description":"Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You’ll discover exactly how to customise your best social networking strategy…then staff it, organise it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results…and profit big from today’s hottest new social media sites and platforms! \u003cbr\u003e\n \u003cbr\u003e\n Topics include \u003cul\u003e \u003cli\u003eMake the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more \u003c\/li\u003e\n \u003cli\u003eDefine goals and customise strategy to maximise Return on Conversation (ROC) \u003c\/li\u003e\n \u003cli\u003eUnderstand the whole conversation about you and all the communities you serve \u003c\/li\u003e\n \u003cli\u003eManage legal, compliance, and ethical challenges \u003c\/li\u003e\n \u003cli\u003ePlan social media policies for your company’s employees \u003c\/li\u003e\n \u003cli\u003eExtend customer service into social media \u003c\/li\u003e\n \u003cli\u003eMaintain consistent branding and messaging \u003c\/li\u003e\n \u003cli\u003eComplement your SEO, PPC, offline marketing, and PR efforts \u003c\/li\u003e\n \u003cli\u003eLearn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy\u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eThe full text downloaded to your computer\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eWith eBooks you can:\u003c\/p\u003e \u003cul\u003e \u003cli\u003esearch for key concepts, words and phrases \u003c\/li\u003e\n \u003cli\u003emake highlights and notes as you study \u003c\/li\u003e\n \u003cli\u003eshare your notes with friends \u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eeBooks \u003c\/strong\u003eare downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. \u003c\/p\u003e \u003cp\u003eUpon purchase, you'll gain instant access to this eBook.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eTime limit\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe \u003cstrong\u003eeBooks\u003c\/strong\u003e products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286522482926,"sku":"9780768694918","price":31.01,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/social-media-marketing","provider":"Book Land AU","version":"1.0","type":"link"}