{"product_id":"social-media-and-the-cultural-politics-of-korean-pop-culture-in-east-asia-hardback","title":"Social Media and the Cultural Politics of Korean Pop Culture in East Asia - Hardback","description":"\u003cp\u003eThis volume examines international engagement with Korean popular culture in East Asian online spaces, and how Asian identities are formed and perceived between nations within the region.\u003c\/p\u003e\u003cp\u003eIn the context of global diversification and growing public participation in global issues, it builds up a new theoretical perspective in order to explain the emerging power of Asia in the global mediascape. With a focus on Korean media, touching upon K-pop and the phenomenon of Hallyu and anti-Hallyu, the author also looks at Japan, China, and Taiwan in this regional study. Combining theory with ethnographic audience studies in East Asian countries, the book elucidates East Asian media in a larger context of the changing global structure and media technology.\u003c\/p\u003e\u003cp\u003eThis book will interest academics and students working on Asian popular culture and media, new media, East Asian studies, participatory media, and digital communication.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45566544478446,"sku":"9781032532691","price":227.2,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/social-media-and-the-cultural-politics-of-korean-pop-culture-in-east-asia-hardback","provider":"Book Land AU","version":"1.0","type":"link"}