{"product_id":"social-marketing-hardback","title":"Social Marketing - Hardback","description":"\u003cp\u003eHarness commercial marketing techniques to spark social change!American Express, Avon, BMW, Kellogg’s, Liz Claiborne, McDonald’s, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the “how and why” as well as the causes and effects of this fast-growing trend in marketing. Social Marketing brings you an overview of recent global developments in social marketing  a study comparing the effectiveness of a CRM program with that of “ambush” advertising  a case study of Hungersite.com that investigates motivations for donating time, money, and other resources to charities  a wary look at the “darker side” of globalization and liberalization  and more!\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44575103418606,"sku":"9780789017161","price":227.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780789017161.jpg?v=1704392782","url":"https:\/\/bookland.com.au\/products\/social-marketing-hardback","provider":"Book Land AU","version":"1.0","type":"link"}