{"product_id":"social-marketing-and-public-health","title":"Social Marketing and Public Health","description":"\u003cp\u003eThe last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health: Theory and Practice introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease. This new edition moves the book's focus to a globally-relevant approach to the application and evaluation of social marketing, and includes a range of international case studies.\n\u003cbr\u003eIn addition to coverage of key concepts and techniques in social marketing, this book contains chapters on areas such as marketing on a budget, ethical issues, and incorporating digital and social media\n\u003cbr\u003eplatforms into social marketing strategies.   A practical 'how to' guide; Social Marketing and Public Health empowers citizens by understanding their needs and working together to create healthy communities. It sets out a compelling case for a more citizen, patient, or client-focused approach to promoting health and preventing disease, which is the core of good social marketing practice.   Written by international experts in the field, this\n\u003cbr\u003ebook is a useful guide for public health specialist planners and policy makers, social marketing organisations and professionals, and students and academics in these fields.\u003c\/p\u003e","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":46061409042670,"sku":"9780198717690","price":94.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780198717690.jpg?v=1736530503","url":"https:\/\/bookland.com.au\/products\/social-marketing-and-public-health","provider":"Book Land AU","version":"1.0","type":"link"}