{"product_id":"social-entrepreneurship-for-development","title":"Social Entrepreneurship for Development","description":"\u003cp\u003eThis book presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries. Readers will learn how producers can control the supply chain, including distribution to retail stores.\u003c\/p\u003e\u003cp\u003eFocusing on Africa and least developed countries (LDCs), the authors demonstrate methods of utilizing intellectual property tools, producer ownership, market positioning, and branding for lucrative outcomes. Extensive research provides readers with a thorough understanding of what it means to work smarter in a developing business, while a rich set of international cases offers insight into the practical applications of brand positioning, trademarks, and licenses.\u003c\/p\u003e\u003cp\u003eWith a dozen online workbooks to outline methodology, skills, tools, and case studies, \u003ci\u003eSocial Entrepreneurship for Development\u003c\/i\u003e will be a valuable resource for any student of social entrepreneurship or international development. \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45542650282222,"sku":"9781138181786","price":99.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138181786.jpg?v=1720131460","url":"https:\/\/bookland.com.au\/products\/social-entrepreneurship-for-development","provider":"Book Land AU","version":"1.0","type":"link"}