{"product_id":"shopper-intimacy","title":"Shopper Intimacy","description":"\u003cp\u003eRetail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In \u003ci\u003eShopper Intimacy\u003c\/i\u003e, two leading experts offer the first comprehensive, research-based guide to building winning retail marketing programs. Drawing on a decade of customer research, the authors introduce: \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003e \n A start-to-finish system for planning and executing effective campaigns.    \u003c\/li\u003e\n \u003cli\u003e \n Powerful new tools for influencing shopper behavior and driving better results.  \u003c\/li\u003e\n \u003cli\u003e \n Practical, workable techniques for measuring performance — including a breakthrough approach for measuring ROI from the standpoint of all stakeholders.    \u003c\/li\u003e\n \u003cli\u003e \n Best practices models for integrating internal and syndicated research.  \u003c\/li\u003e\n \u003cli\u003e \n Trend analysis to help retailers chart the future trajectory of marketing, and position themselves appropriately.  \u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003ci\u003eShopper Intimacy \u003c\/i\u003econtains extensive case studies, charts, pictures, and illustrations designed to deepen marketers’ understanding. Above all, it presents practical learnings that cut across \u003ci\u003eall \u003c\/i\u003eretail segments, with data to support the authors’ conclusions, and techniques for successfully applying them.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eThe full text downloaded to your computer\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eWith eBooks you can:\u003c\/p\u003e \u003cul\u003e \u003cli\u003esearch for key concepts, words and phrases \u003c\/li\u003e\n \u003cli\u003emake highlights and notes as you study \u003c\/li\u003e\n \u003cli\u003eshare your notes with friends \u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eeBooks \u003c\/strong\u003eare downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. \u003c\/p\u003e \u003cp\u003eUpon purchase, you'll gain instant access to this eBook.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eTime limit\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe \u003cstrong\u003eeBooks\u003c\/strong\u003e products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286693990638,"sku":"9780132485395","price":44.92,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/shopper-intimacy","provider":"Book Land AU","version":"1.0","type":"link"}