{"product_id":"services-marketing","title":"Services Marketing","description":"\u003ch3\u003eFor undergraduate and graduate-level courses in Services Marketing\u003c\/h3\u003e \u003cp\u003e\u003cstrong\u003eServices Marketing\u003c\/strong\u003e is well known for its authoritative presentation and strong instructor support. This edition continues to deliver on this promise.\u003c\/p\u003e \u003cp\u003eContemporary Services Marketing concepts and techniques are presented in an Australian and Asia-Pacific context. \u003c\/p\u003e \u003cp\u003eIn this edition, the very latest ideas in the subject are brought to life with new and updated case studies covering the competitive world of services marketing. \u003c\/p\u003e \u003cp\u003eNew design features and a greater focus on Learning Objectives in each chapter make this an even better guide to Services Marketing for students. The strategic marketing framework gives instructors maximum flexibility in teaching.\u003c\/p\u003e \u003ch3\u003eSamples\u003c\/h3\u003e \u003cp\u003e\u003ca href=\"https:\/\/www.pearson.com\/en-au\/media\/941180\/9781486002702_Services_Marketing6_TOC.pdf\" target=\"_blank\"\u003eDownload the detailed table of contents\u003c\/a\u003e \u0026gt;\u003c\/p\u003e \u003ca href=\"https:\/\/www.pearson.com\/en-au\/media\/863746\/9781486002702_Services_Marketing6.pdf\" target=\"_blank\"\u003ePreview sample pages from \u003ci\u003eServices Marketing\u003c\/i\u003e \u0026gt;\u003c\/a\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":45998716223726,"sku":"9781486002702","price":172.82,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/1486002706.jpg?v=1733539816","url":"https:\/\/bookland.com.au\/products\/services-marketing","provider":"Book Land AU","version":"1.0","type":"link"}