{"product_id":"semantic-leaps","title":"Semantic Leaps","description":"\u003cp\u003eSemantic Leaps explores how people combine knowledge from different domains in order to understand and express new ideas. Concentrating on dynamic aspects of on-line meaning construction, Coulson identifies two related sets of processes: frame-shifting and conceptual blending. Frame-shifting is semantic reanalysis in which existing elements in the contextual representation are reorganized into a new frame. Conceptual blending is a set of cognitive operations for combining partial cognitive models. By addressing linguistic phenomena often ignored in traditional meaning research, Coulson explains how processes of cross-domain mapping, frame-shifting and conceptual blending enhance the explanatory adequacy of traditional frame-based systems for natural language processing. The focus is on how the constructive processes speakers use to assemble, link and adapt simple cognitive models underlie a broad range of productive language behaviour.\u003c\/p\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46646447046894,"sku":"9780521027830","price":69.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780521027830.jpg?v=1750154728","url":"https:\/\/bookland.com.au\/products\/semantic-leaps","provider":"Book Land AU","version":"1.0","type":"link"}