{"product_id":"selling-today-partnering-to-create-value-global-edition","title":"Selling Today: Partnering to Create Value, Global Edition","description":"\u003cp\u003eCutting-edge personal selling techniques to succeed in today's competitive business world.\u003c\/p\u003e \u003cp\u003e\u003cem\u003e\u003cstrong\u003eSelling Today\u003c\/strong\u003e\u003c\/em\u003e helps students understand the value of developing personal selling skills. The text incorporates academic theory, roleplay scenarios, real-world applications and ethical dilemmas. With the largest number of 'learn by doing' materials of any personal selling text, Selling Today offers a wealth of tools to help students develop an ethical, customer-centred mindset.\u003c\/p\u003e \u003cp\u003eWith new discussions, scenarios and videos, the \u003cstrong\u003e15th Edition\u003c\/strong\u003e prepares students to succeed as members of a new generation of sales professionals.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46287396077806,"sku":"9781292458656","price":56.71,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/selling-today-partnering-to-create-value-global-edition","provider":"Book Land AU","version":"1.0","type":"link"}