{"product_id":"selling-blue-elephants","title":"Selling Blue Elephants","description":"\u003cp\u003eReally great products and really huge successes \u003ci\u003edon’t \u003c\/i\u003ecome from focus groups! And if you simply rely on trial and error, or guesswork, you’ll lose far more often than you’ll win. Now, there’s a solution: Rule Developing Experimentation (RDE), \u003ci\u003ethe first systematized, disciplined, solution-oriented\u003c\/i\u003e \u003ci\u003ebusiness process of experimentation\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eIn \u003cb\u003e\u003ci\u003eSelling Blue Elephants\u003c\/i\u003e\u003c\/b\u003e, RDE’s creators reveal how to systematically design, test, and modify alternative ideas, packages, products, and services, to discover offerings your customers will be passionate about...even if they can’t articulate the need, much less the solution!\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eDiscover the seven \u003ci\u003eeasy \u003c\/i\u003esteps that take you from cluelessness to clarity in just days... sometimes even \u003ci\u003ehours\u003c\/i\u003e. Watch RDE succeeding in companies ranging from Hewlett-Packard to Campbell’s, MasterCard to Maxwell House... and learn how to get the same outstanding results yourself, one step at a time, \u003ci\u003eevery time!\u003c\/i\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDiscover “how the world works” in your market \u003c\/li\u003e\n \u003cli\u003eReveal the hidden rules that define your next breakthrough product \u003c\/li\u003e\n \u003cli\u003eCreate prototypes that answer the right questions, fast \u003c\/li\u003e\n \u003cli\u003eGet at the truths your customers don’t know how to tell you \u003c\/li\u003e\n \u003cli\u003eUse automated tools to streamline the entire process \u003c\/li\u003e\n \u003cli\u003eStreamline your research, and get actionable answers in just days \u003c\/li\u003e\n \u003cli\u003eExtend RDE value throughout the enterprise \u003c\/li\u003e\n \u003cli\u003eFrom messaging to corporate communications to investor behavior\u003c\/li\u003e\n \u003c\/ul\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46287366815982,"sku":"9780132716390","price":19.17,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/selling-blue-elephants","provider":"Book Land AU","version":"1.0","type":"link"}