{"product_id":"science-and-the-media","title":"Science and the Media","description":"\u003cp\u003eIn the days of global warming and BSE, science is increasingly a public issue. This book provides a theoretical framework which allows us to understand why and how scientists address the general public. The author develops the argument that turning to the public is not simply a response to inaccurate reporting by journalists or to public curiosity, nor a wish to gain recognition and additional funding. Rather, it is a tactic to which the scientific community are pushed by certain \"internal\" crisis situations. Bucchi examines three cases of scientists turning to the public: the cold fusion case, the COBE\/Big Bang issue and Louis Pasteur's public demonstration of the anthrax vaccine, a historical case of \"public science.\" Finally, Bucchi presents his unique model of communications between science and the public, carried out through the media. This is a thoughtful and wide-ranging treatment of complex contemporary issues, touching upon the history and sociology of science, communication and media studies. Bucchi's theories on scientific communication in the media are a valuable contribution to the current debate on this subject.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44519939703022,"sku":"9780415189521","price":244.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780415189521.jpg?v=1702031173","url":"https:\/\/bookland.com.au\/products\/science-and-the-media","provider":"Book Land AU","version":"1.0","type":"link"}