{"product_id":"school-and-community-relations-the","title":"School and Community Relations, The","description":"\u003cb\u003eThe theory, research, and practice of communication planning \u003c\/b\u003e \u003cbr\u003e\n  \n The field of school and community communications is rapidly evolving and becoming more complex. Focusing on successfully implementing communication activities with both internal and external audiences, \u003cb\u003e\u003ci\u003eThe School and Community Relations\u003c\/i\u003e\u003c\/b\u003e is a widely used resource for overcoming these emerging complexities. Drawing on theory and research, the text stresses the generation of communication outcomes that far surpass simple dissemination of information, proactively identifying and engaging the right audiences. The \u003cb\u003e12th Edition\u003c\/b\u003e has been extensively updated with school communication expert interviews, video resources, communications tools, and more.","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46287113912558,"sku":"9780135210659","price":157.1,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/school-and-community-relations-the","provider":"Book Land AU","version":"1.0","type":"link"}