{"product_id":"routledge-handbook-of-sports-marketing-hardback","title":"Routledge Handbook of Sports Marketing - Hardback","description":"Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline.Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as:\u003cul\u003e   consumer behaviour  marketing communications  strategic marketing  international marketing  experiential marketing  and marketing and digital mediaComprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.\u003c\/ul\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44575190450414,"sku":"9781138823518","price":403.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138823518.jpg?v=1704394692","url":"https:\/\/bookland.com.au\/products\/routledge-handbook-of-sports-marketing-hardback","provider":"Book Land AU","version":"1.0","type":"link"}