{"product_id":"routledge-handbook-of-political-marketing-paperback-softback","title":"Routledge Handbook of Political Marketing - Paperback \/ softback","description":"\u003cp\u003eWith the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research. \u003c\/p\u003e\u003cp\u003e\u003cem\u003eRoutledge Handbook of Political Marketing\u003c\/em\u003e contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging areas and authors alongside established ones. The \u003cem\u003ehandbook \u003c\/em\u003eaddresses the practicalities as well as the broader impact of political marketing on politics including its’ role in the changing relationship between political leaders, parties and voters. With each chapter providing a comparative and carefully structured discussion of a key topic, the \u003cem\u003ehandbook\u003c\/em\u003e examines issues within the following broad themes:\u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eUnderstanding the market, gathering ideas, and debate \u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eProduct development, branding and strategy \u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eInternal Marketing \u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eCommunicating and connecting with the public \u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eGovernment Marketing - delivery, policy and leadership\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eWith each chapter written to a common template presenting new research and contemporary case studies, the \u003cem\u003ehandbook\u003c\/em\u003e combines a succinct presentation of the latest research with an accessible and systematic format that will be of great interest to scholars and practitioners alike. \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45546451992814,"sku":"9781138908765","price":91.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138908765.jpg?v=1720234267","url":"https:\/\/bookland.com.au\/products\/routledge-handbook-of-political-marketing-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}