{"product_id":"routledge-handbook-of-destination-marketing","title":"Routledge Handbook of Destination Marketing","description":"\u003cp\u003eThis book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0.\u003c\/p\u003e\u003cp\u003eDrawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eRoutledge Handbook of Destination Marketing\u003c\/i\u003e aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45542462357742,"sku":"9781032339139","price":74.39,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/routledge-handbook-of-destination-marketing","provider":"Book Land AU","version":"1.0","type":"link"}