{"product_id":"routledge-companion-to-coopetition-strategies","title":"Routledge Companion to Coopetition Strategies","description":"\u003cp\u003eAs more and more strategic alliances are forged between competitors, a dedicated word has been coined to described this strategy: coopetition. Coopetition strategy research began in the early 1990s and has been steadily increasing; yet, a global overview of the field has been lacking.This reference volume is the first to provide a comprehensive international survey of coopetition research. Organized thematically and written by the world’s most-cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, operations management, and marketing.This reference book is the definitive resource for researchers looking to understand the field of coopetition throughout business and management.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44555827085550,"sku":"9781138736894","price":361.6,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138736894.jpg?v=1703533125","url":"https:\/\/bookland.com.au\/products\/routledge-companion-to-coopetition-strategies","provider":"Book Land AU","version":"1.0","type":"link"}