{"product_id":"routledge-companion-to-coopetition-strategies-paperback-softback","title":"Routledge Companion to Coopetition Strategies - Paperback \/ softback","description":"\u003cp\u003eAs more and more strategic alliances are forged between competitors, a dedicated word has been coined to described this strategy: coopetition. Coopetition strategy research began in the early 1990s and has been steadily increasing; yet, a global overview of the field has been lacking.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis reference volume is the first to provide a comprehensive international survey of coopetition research. Organized thematically and written by the world’s most-cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, operations management, and marketing.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis reference book is the definitive resource for researchers looking to understand the field of coopetition throughout business and management.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45566505550062,"sku":"9781032476056","price":67.19,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/routledge-companion-to-coopetition-strategies-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}