{"product_id":"risk-uncertainty-and-rational-action-paperback-softback","title":"Risk, Uncertainty and Rational Action - Paperback \/ softback","description":"\u003cp\u003eRisk as we now know it is a wholly new phenomenon, the by-product of our ever more complex and powerful technologies. In business, policy making, and in everyday life, it demands a new way of looking at technological and environmental uncertainty.\u003c\/p\u003e \u003cp\u003eIn this definitive volume, four of the world's leading risk researchers present a fundamental critique of the prevailing approaches to understanding and managing risk - the 'rational actor paradigm'. They show how risk studies must incorporate the competing interests, values, and rationalities of those involved and find a balance of trust and acceptable risk. Their work points to a comprehensive and significant new theory of risk and uncertainty and of the decision making process they require. The implications for social, political, and environmental theory and practice are enormous.\u003c\/p\u003e \u003cp\u003e Winner of the 2000-2002 Outstanding Publication Award of the Section on Environment and Technology of the American Sociological Association\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45575587692782,"sku":"9781853837708","price":80.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781853837708.jpg?v=1720954120","url":"https:\/\/bookland.com.au\/products\/risk-uncertainty-and-rational-action-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}