{"product_id":"rhetorical-and-critical-approaches-to-public-relations-ii-paperback-softback","title":"Rhetorical and Critical Approaches to Public Relations II - Paperback \/ softback","description":"\u003cp\u003eThis volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical\/critical tradition’s contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44576234242286,"sku":"9780805864243","price":116.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780805864243.jpg?v=1704438415","url":"https:\/\/bookland.com.au\/products\/rhetorical-and-critical-approaches-to-public-relations-ii-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}