{"product_id":"retail-marketing-hardback","title":"Retail Marketing - Hardback","description":"\u003cp\u003eIn today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. \u003cem\u003eRetail Marketing\u003c\/em\u003e is a complete guide to how retailing works in the non-food sector. \u003c\/p\u003e\u003cp\u003eFocusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research. \u003c\/p\u003e\u003cp\u003e\u003cem\u003eRetail Marketing\u003c\/em\u003e is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45566944149742,"sku":"9781138141230","price":277.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138141230.jpg?v=1720700759","url":"https:\/\/bookland.com.au\/products\/retail-marketing-hardback","provider":"Book Land AU","version":"1.0","type":"link"}