{"product_id":"relationship-marketing-paperback-softback","title":"Relationship Marketing - Paperback \/ softback","description":"Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers\u003cbr\u003eOffering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44569953239278,"sku":"9780750648394","price":82.44,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780750648394.jpg?v=1704124665","url":"https:\/\/bookland.com.au\/products\/relationship-marketing-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}