{"product_id":"real-estate-marketing-hardback","title":"Real Estate Marketing - Hardback","description":"\u003cp\u003e\u003cem\u003eReal Estate Marketing\u003c\/em\u003e is specifically designed to educate real estate students with the art and science of the real estate marketing profession. \u003c\/p\u003e\u003cp\u003eThe ideal textbook for undergraduate and graduate level classes in business school and professional \/ continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. \u003c\/p\u003e\u003cp\u003eThe book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties.\u003c\/p\u003e\u003cp\u003ePart 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. \u003c\/p\u003e\u003cp\u003ePart 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? \u003c\/p\u003e\u003cp\u003ePart 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. \u003c\/p\u003e\u003cp\u003eFinally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal\/ethical dilemmas by understanding and applying a variety of legal\/ethical tests. Students will also become intimately familiar with the industry’s code of ethics. \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45599801639150,"sku":"9780415723947","price":294.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780415723947.jpg?v=1721459084","url":"https:\/\/bookland.com.au\/products\/real-estate-marketing-hardback","provider":"Book Land AU","version":"1.0","type":"link"}