{"product_id":"questionnaire-research","title":"Questionnaire Research","description":"\u003cp\u003e• Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires. \u003c\/p\u003e\u003cp\u003e• Each chapter is structured around easy-to-follow guidelines. \u003c\/p\u003e\u003cp\u003e• Numerous examples illustrate the guidelines. The examples are on timely topics of interest to students. \u003c\/p\u003e\u003cp\u003e• This short book is an ideal supplement for guiding students through a class project. At the end of Chapter 1, they write the objectives for their questionnaires. They then follow the guidelines in subsequent chapters to complete their project.\u003c\/p\u003e\u003cp\u003e• Exercises at the end of each chapter allow students to practice their newly acquired skills.\u003c\/p\u003e\u003cp\u003e• Students learn that using questionnaires in research is both an art and a science—with principles that need to be followed for efficient, effective data collection. \u003c\/p\u003e\u003cp\u003e• Thoroughly field-tested for student interest and comprehension, this book is sure to please both you and your students. \u003c\/p\u003e\u003cp\u003e• We’ve had highly positive feedback from the numerous professors who have adopted this book to guide students in conducting term projects.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45589432369390,"sku":"9781936523313","price":96.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781936523313.jpg?v=1721223263","url":"https:\/\/bookland.com.au\/products\/questionnaire-research","provider":"Book Land AU","version":"1.0","type":"link"}